Try Conductor
November 08, 2017
Try Conductor
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
We use Conductor in Marketing department to do market research for new products and to keep track of our current Organic Search performance. We also use it to get keywords for weekly content planning and focus on those "striking distance" keyword to get results (increase in traffic) with least effort. Condutor is good for analyzing current standing on website in Organic search VS major competitors and historical trends of Organic traffic and positions.
- Great for tracking predefined list of keywords and their historical trend.
- Also, it's good for finding adjacent keywords for major product keywords through Audience Intent Explorer.
- Keyword grouping in another great feature, which allows to see how positions for groups of keywords are changing over time.
- Great UI and very intuitive navigation.
- One of the biggest pain points is lack of good backlink explorer to check backlinks of competitors.
- Search volumes for long tail keywords are not always correct (i.e. do not match numbers in Google Keyword Tool).
- The price is to high, there are lot's of tools that would provide similar value for 1/15th of the price.
- The reporting efficiency was definitely improved.
- The rankings didn't change much, so ROI is negative here.
- Given the price, it's relatively difficult to get positive ROI on the platform.
The quality of data is acceptable, but not great. Search volumes for long tail keywords are not always correct. Long tail keywords search volumes are important for getting "low hanging fruit". Also, competitive analysis is great in terms of keyword analysis, but the backlink competitive analysis is very basic and doesn't tell much.
In our company content and marketing teams are the same team and we have well organized processes of interaction between each other, so having Conductor did have a big effect on the level of interaction or sharing of information between the teams. However, it streamlined and simplified some of the reporting.
We used multiple platforms for SEO and content marketing in the past, Conductor substituted some of the but not all. We still have to use 3rd party platforms for backlink reasearch.