Item: Constant Contact
Rating: 7
Author: Liana Epstein

Use Cases and Deployment Scope

We use Constant Contact for all email communications. These usually revolve around fundraising activities, programming events, and educational programs. Sometimes, they are also just thought pieces shared.

Pros and Cons

Email builder UX.
Repurposing for multi-channel social media posts.
Good starting templates for design.
Brand kits.

Limited building blocks in email builder.
Limited capabilities for tagging on various social media integrations.
Limited native integrations with CRM.

Return on Investment

Allowed us to reach more people quickly.
Allowed us to track engagement with better data.
Allowed us to more easily build and replicate correspondence.

Key Insights

Do you think Constant Contact delivers good value for the price?

Yes

Are you happy with Constant Contact's feature set?

Yes

Did Constant Contact live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Constant Contact go as expected?

Yes

Would you buy Constant Contact again?

Yes

Other Software Used

Salesforce Lightning Platform, Zapier

Likelihood to Recommend

Constant Contact is well-suited for basic needs aligned with marketing and correspondence to large groups and lists. The contact and list features are easy to use, and the segmentation and reporting data on email engagement are helpful. However, the design capabilities are limited in some cases, so if the objective is to be more creative and beautiful, and that is the priority, this may not be the tool for you.

Constant Contact gets the job done, and continues to improve.

Software Version

Overall Satisfaction with Constant Contact