Item: D&B Hoovers
Rating: 8
Author: Brian Young

Use Cases and Deployment Scope

We try and better understand corporate hierarchy structures. We use D&B Hoovers to compare and contrast with the information we have inside of our company's CRM.

The BI team is primarily using D&B Hoovers.

Pros and Cons

Layout
Data
Insight

Updating Site Locations Within Corporate Hierarchies
License Cost
Unexpected Shutdowns

Return on Investment

Reducing Time Spent Searching Online for Corporate Hierarchy Information
Find upselling opportunities for existing business

Company Data

Yes. It provides in-depth detail of a corporation's financials as well as its contact information. i.e. Phone, address, etc.

Contact Data

I'm not sure as I don't use this feature for my role.

Key Insights

Do you think D&B Hoovers delivers good value for the price?

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

Yes

Did implementation of D&B Hoovers go as expected?

Yes

Would you buy D&B Hoovers again?

Other Software Used

Tableau Desktop, Salesforce CMS, Google Sheets

Likelihood to Recommend

D&B Hoovers is great if you are trying to better understand a corporate hierarchy structure for a target account. You can use it to compare the information to what you currently have in your CRM and look for expansion/upselling opportunities.

Less appropriate would be the contact information for people at a particular company you are evaluating.

Good Tool But Price Is Very Steep

Software Version

Overall Satisfaction with D&B Hoovers