Great Data for B2B
March 01, 2014
Great Data for B2B
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Integration with Google Analytics
- Integration with BoldChat
Overall Satisfaction
We are use DemandBase to add the "who" to our website traffic and activity, without forcing users to log into the site. We are able to gain insight into our account based marketing, add web personalization and send firmographic information on the back end to reps for click to chat on the site. For B2B companies this information is so valuable!
- Add Company information to web traffic.
- Fill out hidden fields on forms to reduced required fields and increase conversion rates.
- Add custom fields to the web traffic such as Customer vs. Prospects.
- They should add the ability to easily add the Duns number to your web data if you have a contract with D&B.
- Better customer service through click to chat by providing the rep with detail information from DemandBase.
DB was the only company we considered for reverse IP lookup.
Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Our rep is working with me to create a custom variable that allows us to separate our web traffic int Customer, Partner and Prospect. This information will be great to see how different users interact with the site and which pages are most useful for them.