B2B Tech Demand Generation
April 12, 2023

B2B Tech Demand Generation

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with DemandScience

We use DemandScience to run demand generation and pipeline building campaigns on behalf of our enterprise technology clients. DemandScience is one of our agency's trusted partners for ABM and lead gen campaigns. We rely on them for their ability to target the right audiences and buyer levels, meet campaign goals, and maintain campaign pace and schedule commitments. Our clients are Fortune 500 tech companies and global system integrators, who have high campaign and lead quality expectations, which is why we choose DemandScience. The account team at DemandScience works closely with us to develop the best campaign strategy, put forth compelling content and messaging, and hit our goals.

Pros

  • Lead quality
  • Audience reach
  • Campaign goals
  • Campaign schedule

Cons

  • Mid campaign performance visibility
  • Lead quality (meets filter criteria)
The account team we partner with at DemandScience is great. We work with a few vendors and DemandScience by far offers the best support before, during, and after a campaign.

Do you think DemandScience delivers good value for the price?

Yes

Are you happy with DemandScience's feature set?

Yes

Did DemandScience live up to sales and marketing promises?

Yes

Did implementation of DemandScience go as expected?

Yes

Would you buy DemandScience again?

Yes

DemandScience is well suited for technology (cloud, SaaS, channel, etc.) marketing campaigns, focused on Account Based Marketing (ABM) and top to middle of the funnel lead generation. They can also help with brand awareness and boosting campaign visibility with digital advertising. These two tactics work well together, which is what we've leveraged with Demand Science.

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