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DemandScience Activate review
September 12, 2023

DemandScience Activate review

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with DemandScience Activate (formerly PureB2B)

We used the service purely for lead generation.
  • Account based marketing
  • Listening to, and following feedback
  • Avoid changing account managers so often
  • Account based marketing breadth and depth
  • Geographies targeted
  • Helped build marketing database
  • Did not help ROI as much as we wanted, but some revenue was closed
In my experience, support staff didn't follow basic feedback and I ended up having to do a lot of the work on their behalf.

Do you think DemandScience delivers good value for the price?

Not sure

Are you happy with DemandScience's feature set?

Yes

Did DemandScience live up to sales and marketing promises?

No

Did implementation of DemandScience go as expected?

No

Would you buy DemandScience again?

Yes

It's good for account based marketing.

DemandScience Feature Ratings

Content Creation ()
Not Rated
Content Publishing ()
Not Rated
Content Reporting & Analytics
Not Rated
Audience profiling and targeting
Not Rated
Content performance analytics
Not Rated
Campaign optimization dashboard
Not Rated

Using DemandScience Activate (formerly PureB2B)

Marketing
Lead gen
  • Lead gen
  • ABM
  • I can only see from a lead gen or ABM perspective.
Since they have been taken over, my experience with Pure B2B was poor.

Evaluating DemandScience Activate (formerly PureB2B) and Competitors

DemandScience Activate (formerly PureB2B) Implementation

In my experience, the team didn't follow feedback.
  • Implemented in-house
Change management was minimal
  • The team reading my feedback re the landing pages.

DemandScience Activate (formerly PureB2B) Support

When they offered free leads as compensation for poor account management.
ProsCons
None
Slow Resolution
Poor followup
Problems left unsolved
Not kept informed
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Support doesn't seem to care
Slow Initial Response

Using DemandScience Activate (formerly PureB2B)

It was simple to use.
ProsCons
None
None
  • The spreadsheet I was sent with the lead info.