Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) Reviews

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Ratings and Reviews
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Google Marketing Platform (formerly DoubleClick) Scorecard Summary

Feature Scorecard Summary

Ad Network Integration (2)
76%
7.6
Data Transfer (22)
81%
8.1
DSP integration (24)
72%
7.2
Ad Campaigns (5)
80%
8.0
Ad campaign creation (29)
82%
8.2
Ad deployment (29)
80%
8.0
Display advertising (26)
85%
8.5
Ad display and retargeting segmentation (27)
77%
7.7
Sequence targeting (21)
77%
7.7
Ad Reporting & Analytics (6)
78%
7.8
Ad dashboards (27)
76%
7.6
Ad performance reports (29)
76%
7.6
Ad conversion tracking (28)
86%
8.6
Ad attribution reporting (27)
78%
7.8
Cross-channel ad management (22)
78%
7.8
Ad forecasting and optimization (22)
73%
7.3

What is Google Marketing Platform (formerly DoubleClick)?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Google Marketing Platform (formerly DoubleClick) Integrations

Google Marketing Platform (formerly DoubleClick) Competitors

Google Marketing Platform (formerly DoubleClick) Pricing

Google Marketing Platform (formerly DoubleClick) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Google Marketing Platform (formerly DoubleClick)?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

What is Google Marketing Platform (formerly DoubleClick)'s best feature?

Reviewers rate Ad conversion tracking highest, with a score of 8.6.

Who uses Google Marketing Platform (formerly DoubleClick)?

The most common users of Google Marketing Platform (formerly DoubleClick) are from Mid-size Companies and the Marketing & Advertising industry.