Personalisation made easy
November 13, 2019
Personalisation made easy
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Dynamic Yield
We use Dynamic Yield on our main and e-commerce sites to provide the most relevant content to our fans across the globe. Whether it be to show them more of the articles they love, or a more relevant experience on our shop, we know that all our fans are different and Dynamic Yield allows us to personalise their experience to make our sites as engaging for fans as we can.
- Dynamic Yield allows us to be more relevant in a particular country. We have a large South Korean audience and Dynamic Yield allows us to engage with them to show off a dedicated section of our site and to engage with them in Korean.
- Dynamic Yield allows us to show more relevant promotions to our fans. For example, if they are already a member, we don't need to promote membership.
- Dynamic Yield allows us to test A/B content. As well as giving us the CTR for each variation, Dynamic Yield offers the % chance of each variation being the best.
- One area Dynamic Yield could improve is reporting. The level of detail in reporting is enormous but it is quite manual at present (although I believe this is in development).
- Increase in news article view per fan
- Increase in conversion rate overseas
- Increase in engagement with our commercial offerings
Do you think Dynamic Yield delivers good value for the price?
Yes
Are you happy with Dynamic Yield's feature set?
Yes
Did Dynamic Yield live up to sales and marketing promises?
Yes
Did implementation of Dynamic Yield go as expected?
Yes
Would you buy Dynamic Yield again?
Yes