Promising tool with top quality

We have been using Dynamic Yield since 2018 in Web and Emails with many personalized campaigns across three domains. Due to lack of resources only one person is responsible for ideating, creating and maintaining all the campaigns now with the focus of optimizing existing recommendation campaigns and strategies. In our shop, users can buy DIY patterns and material for sewing, knitting etc. This is the kind of product that usually requires advice from specialists. One business challenge is recommending relevant products online, like in a physical store, where customers can get competent product advice. The personalisation with Dynamic Yield also allows us to do this online by recommending products through personalised algorithms.