Promising tool with top quality
August 28, 2023

Promising tool with top quality

Sophie Gnade | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

We have been using Dynamic Yield since 2018 in Web and Emails with many personalized campaigns across three domains. Due to lack of resources only one person is responsible for ideating, creating and maintaining all the campaigns now with the focus of optimizing existing recommendation campaigns and strategies. In our shop, users can buy DIY patterns and material for sewing, knitting etc. This is the kind of product that usually requires advice from specialists. One business challenge is recommending relevant products online, like in a physical store, where customers can get competent product advice. The personalisation with Dynamic Yield also allows us to do this online by recommending products through personalised algorithms.
  • Great Support with my Customer Success Manager
  • Helpful training sessions
  • Innovative and contemporary selection of templates
  • I'm missing further explanations of the various reports
  • I'm missing more metrics
  • Heavy Dynamic Yield script that affects page speed
  • Recommendations
  • Recommendation Report
  • Audience Manager
  • Experience EMails
  • The "Copy to Another Site" feature for our different domains
  • By focusing on recommendations I managed to increase our Direct Revenue by 350%
  • Every 6th order contains a recommended product now
  • Due to these amazing results, I managed to get more visibility to our personalization program internally, which will help me to get more focus and resources for upcoming campaigns.

Do you think Dynamic Yield delivers good value for the price?

Not sure

Are you happy with Dynamic Yield's feature set?

Yes

Did Dynamic Yield live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Dynamic Yield go as expected?

I wasn't involved with the implementation phase

Would you buy Dynamic Yield again?

Yes

Dynamic Yield offers various ways to personalize a website without the need for any coding knowledge. For simple recommendations, for example, there are many different algorithms that can be tested against each other. For more complex recommendations where the default settings are not sufficient, I would like more technical support, especially regarding the structure of the data feed.