The most complete and updated
September 11, 2023

The most complete and updated

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Modules Used

  • Analytics
  • Dashboard
  • Content
  • Listening
  • Community

Overall Satisfaction with Emplifi Social Marketing Cloud

Since I work as analyst for a communication agency, with a focus on social media management, I need a tool to monitor social performance and do my reports. In the past the analytics section was the unique useful for my job, today we use the content section since we need to match the data export with other data taken from other platforms ex. Meta Business Manager. For our department adv campaign management and results are strongly linked to social performance so we need to show organic and paid data together with a specific focus on campaign.
  • dashboard customization
  • innovation
  • user support
  • data campaign integration from ads manager
  • dashboard
  • contents
  • community
  • the cost of the tool is often expensive for our client so in the most case we use the tool through the Client license.
time of response is always optimal, in some cases the communication is difficult and the problem complex to explain, because of the support is only by mail
I find Social Marketing Cloud suite easier to use and one of the most updated in terms of KPI available for different channels and formats. It is even one of the most expensive, for this reason the resell to Client is not even easy.

Do you think Emplifi Social Marketing Cloud delivers good value for the price?

Yes

Are you happy with Emplifi Social Marketing Cloud's feature set?

Yes

Did Emplifi Social Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Emplifi Social Marketing Cloud go as expected?

Yes

Would you buy Emplifi Social Marketing Cloud again?

Yes

Due to privacy limitation, online data analysis is more and more complex in comparison with the past. Social Marketing Cloud in my opinion, is one of the most completed and easy to use platform for social performance analysis.