Leveraging Gong for Product Marketing
September 16, 2022

Leveraging Gong for Product Marketing

Isabella Hastings | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Gong

I rely on Gong when building an understanding of the voice of the customer, digging into nuances in terms of customer pain points, and getting clarity around messaging tactics used by our sales team that applies pressure on the ways in which our solutions address those customer pain points. For me, consistency in message and tone of voice spans across marketing materials and includes the tone and messages used by our sales team. I'd be lost without the insights Gong provides.


  • Ease of use


  • Sometimes the search functionality is a little finnicky
  • Saves time
  • Reduces silos
I'm not a very technical person, but I find Gong very easy to navigate and gain insights from.
Most of the insights I gain from Gong are through my own deductions. I don't think I've dug deep enough into the system to leverage the AI insights.

Do you think Gong delivers good value for the price?


Are you happy with Gong's feature set?


Did Gong live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Gong go as expected?

I wasn't involved with the implementation phase

Would you buy Gong again?


I think Gong can be valuable across all functions and departments. Staying in touch with customers and prospects is central to organizational success and ensuring your company and product are valuable in changing landscapes.


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