Leveraging Gong for Product Marketing
September 16, 2022
Leveraging Gong for Product Marketing
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Gong
I rely on Gong when building an understanding of the voice of the customer, digging into nuances in terms of customer pain points, and getting clarity around messaging tactics used by our sales team that applies pressure on the ways in which our solutions address those customer pain points. For me, consistency in message and tone of voice spans across marketing materials and includes the tone and messages used by our sales team. I'd be lost without the insights Gong provides.
- Ease of use
- Sometimes the search functionality is a little finnicky
- Saves time
- Reduces silos
Most of the insights I gain from Gong are through my own deductions. I don't think I've dug deep enough into the system to leverage the AI insights.
Do you think Gong delivers good value for the price?
Yes
Are you happy with Gong's feature set?
Yes
Did Gong live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Gong go as expected?
I wasn't involved with the implementation phase
Would you buy Gong again?
Yes