Nobody ever lost their job for choosing Google Ad Manager
August 30, 2019
Nobody ever lost their job for choosing Google Ad Manager
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Ad Manager
We use it in partnership with our agency in managing our suite of ads that lead potential customers to our website. Our most effective use is in retargeting ads that deliver to customers who have abandoned the shopping cart process. We find the most effective ROI via this method for ad spend.
- Bid suggestions via machine learning: they save us a lot of time running analysis.
- Dashboards allow for effective turnkey presentations when reporting results to management.
- Google Ad Manager integrates with Analytics and provides a solution with easy setup.
- Only really suitable for business-class internet connections. Good luck loading the data on your phone without 80+ Mbps down.
- Could have a more robust API: we've had to make a lot of, "hackey" in house solutions to pull the data into our marketing automation software.
- After starting to use Ad Manager's retargeting campaigns, we've been able to reclaim more than 10% of abandoned carts!
- Overall branding has increased repeat visitors to our site
- Rich dashboarding has improved communication with management and has expedited decision making
In my current position at this company, we've only ever used Ad Manager due to management's comfort with Google's application suite. I've used other software such as Adzerk, AOL's One, and OpenX in previous roles. I like Ad Manager because it's incredibly intuitive if you've ever used any of Google's other products.