Overall Satisfaction
- Free web analytics service
- Provides click and event tracking
- Tracks user demographics
- Generates reports
- Customizable
- Fairly easy to set up
- Native integration with Google AdWords, Webmaster Tools, and other Google services
- Heatmaps are still in beta
- While instructional support is far better than others, and the interface is cleaner than the rest, could still benefit from more instructional tooltips and basic how-to's for the newly initiated
- The best free web analytics solution on the market, combined with the resources and support of a tech giant like Google
- Allows webmasters to gauge user traffic and user backgrounds for better website optimization