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Google Analytics, the best but perhaps the only option to measure sites
January 08, 2021

Google Analytics, the best but perhaps the only option to measure sites

Ariel Insua | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics 360 (formerly Google Analytics Premium)

Our organization uses Google Analytics as a source of site measurement information, and it is the number endorsed for the official measurements of the organization. It is used as an application by the content and writing areas but being the official measurement source it is used more or less so throughout the organization.
  • Shows detailed information online
  • Allows to open the information in different ways
  • Integrates very well with other Google tools
  • The user metric is given by an algorithm and varies daily due to reprocessing or similar things that google does
  • When dealing with large volumes of information it is slow, very slow
  • In the opening of information, it is usually limited. It does not allow combining several dimensions or metrics, and it is necessary to go to a data studio to carry out detailed analyzes
  • It is an expensive tool, but in my opinion, it is far above the competition, being Google and monopolizing the information on the web it is very difficult to compete
  • Giving raw information free, at no cost, more than the use of big query is a pro, most of the tools charge a bonus for providing this information
  • The integration with DFP in our case does not work at all well, it provides information but differs from DFP, it is something that should be improved
Piano Cxense and Chartbeat, in conjunction with Google Analytics are the suite of tools that we use to monitoring and measure our sites performance in realtime and historic.

Do you think Google Analytics 360 delivers good value for the price?

No

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics 360 go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics 360 again?

Yes

It is a good tool, it gives a detailed view of each of the sites you have. It allows you to build views by URL, security is easy to manage, it provides real-time and historical information within the same UI, and is accessible from any type of device. The raw information can be sent very easily to big query and a lot of analysis can be done there, for example, user behavior since it provides a user_id that allows identifying a user, not by name or email but with an identifier.