Understand what people are doing on your website with GTM
January 30, 2018
Understand what people are doing on your website with GTM
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
Google Tag Manager (GTM) is used to connect multiple website tracking tools.
- It's much easier to set up something like a Facebook Pixel when you go through GTM, especially if you don't code.
- There are a good number of preset integrations.
- Technical Customer Service can assist well if you run into difficulty setting it up.
- Some coding knowledge is needed to set up advanced features. GTM could have more pre-set integrations.
- Setting up tags and triggers is a somewhat confusing structure in the beginning.
- Better understanding of website behavior
- Better understanding of advertising effectiveness
- Increase return on advertising investment especially on Facebook