Compared to others it's a solid choice, with room for improvement.
January 27, 2020

Compared to others it's a solid choice, with room for improvement.

Abbey Yvon | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with GoToWebinar

Marketing, sales, and operations all use GoToWebinar for lead generation and retention purposes. For lead generation, we typically have about 100 people registered and 40 attending. We collect all data through a third party though (Pardot), and we love that it seamlessly integrates between the two. For all purposes, we use GoToWebinar a ton to record webinars and then push the recordings out over time.

Pros

  • Integrates with Pardot/Salesforce (others say they do, but they don't!)
  • Records for future playback

Cons

  • I hate the initiation of a webinar. We never know if it's working or not.
  • We've had trouble with dialing in. This has caused major issues.
Again, GoToWebinar is simple to use, other than it's really difficult to kick off a webinar, which creates anxiety before every single event. If they could just fix this, we'd be VERY happy customers! But it's a big deal, so I don't want to overlook it.
I'm hating ON24 right now because they said they had a direct Pardot integration, but they don't. (They use a third-party provider, which means the set-up is intense and time consuming). Also, while ON24 seems to have better reporting and a more obvious kick-off process, they have a huge lag time when presenting that can cause issues.
After trying some other solutions, I think GoToWebinar works great for small and mid-sized companies who have little time for set-up/integration but still want a robust tool. For a larger company, there are some other tools with more bells and whistles, but those have their downsides, too. GoToWebinar is basic, but it does the trick!

GoTo Webinar Feature Ratings

Audience polling
10
Q&A
10
Dashboards
7
Data exportability
7
High quality audio
6
Mobile support
3
Participant roles & permissions
6
Confidential attendee list
9
Branding options
5
Integration to Marketing Automation
9
Calendar integration
10
Record meetings / events
10
Slideshows
10
Event registration
9

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