Item: Groove by Clari
Rating: 9
Author: Stefan Scola

Overall Satisfaction with Groove

Use Cases and Deployment Scope

Prospecting emails to prospective customers. Groove organizes the outreach strategy and provides a scheduled follow-up strategy.
Ensures you are not contacting the same individuals you have tried to connect with in the past. Allow the user to see if the recipient has opened the emails that were sent to see who might be interested.

Pros and Cons

Pros

Notifies you when your not outreach flow is due
Show when the recipient has opened the email
Allows you to customize your outreach messaging
Tracks the analytics to understand what messaging is getting a response

Cons

Accurate location of where the emails are being opened
Emails being blocked by servers

Most Important Features

Who has opened your emails
Analytics on what emails are being opened to tailor your messaging
Templates for outreach

Return on Investment

Reduced prospecting times
Linked to Salesforce so there are minimal manual entries
Frees up sales professionals time to focus on research instead on administrative tasks

Usability

Very easy to use and understand. The platform is user friendly to navigate and customize. It should be a key tool for any sales professional that wanted to organize their outreach to a large audience. Flows are easy to create and customize your messaging for consistency to customer in different industries.

Key Insights

Do you think Groove by Clari delivers good value for the price?

Not sure

Are you happy with Groove by Clari's feature set?

Yes

Did Groove by Clari live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Groove by Clari go as expected?

I wasn't involved with the implementation phase

Would you buy Groove by Clari again?

Yes

Likelihood to Recommend

Groove is perfect to organize your outreach when prospecting in a sales/account executive role. It works very well when having a large outreach to a large territory. It helps to organize your outreach and avoid duplication. It also allows you to removed exhausted outreach contacts and add new ones at the same company. Groove would not be as useful when dealing with a book of business with 10 companies or less.

Comments

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Account Executive Groove User