TrustRadius
Hootsuite Free - Great product at a great price!
https://www.trustradius.com/social-media-managementHootsuiteUnspecified7.9381101
Trish Lofton profile photo
June 04, 2019

Hootsuite Free - Great product at a great price!

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version
Hootsuite Free

Overall Satisfaction with Hootsuite

I currently use Hootsuite to schedule social media content for my personal business as a fitness instructor. I have also used in publishing content for my work at the university. Hootsuite is very intuitive and was extremely easy to use on the desktop and mobile app. I have only used the free version. In my previous position in another department, I used Sprout Social.
  • Mobile App is very intuitive
  • Easy to schedule content
  • It is very simple to add social media accounts
  • The analytics are not as smooth and intuitive. It is certainly better than previous versions.
  • The reports need to have clearer titles and filter items.
  • The analytics screen tabs need to be smaller in size.
1 - It is my personal business and I am the sole user. I use Hootsuite to promote my fitness classes taught at several locations.
  • It saves time and money by manually publishing information.
  • Schedule content weeks in advance.
  • The free version is great for a small business.
  • For more detailed reporting/analytics, the premium version should be purchased.
Sprout Social is the cream of the crop for social media analytics. For business with a small budget, it is quite expensive. It has all the bells and whistles but it can be cost prohibitive,
The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.

Hootsuite Feature Ratings

Boolean keyword searches
4
Filtering out noise/spam
Not Rated
Sentiment analysis
5
Broad channel coverage
9
Content planning and scheduling
9
Audience targeting
9
Content optimization
9
Workflow management
9
Automated routing and prioritization
9
Customer interaction histories
9
Bulk actions
9
Lead generation
1
Content marketing
7
Paid media management
3
Campaigns and promotions
6
Twitter
9
Facebook
9
LinkedIn
9
Google+
9
Instagram
9
Pinterest
9
YouTube
9
Campaign success analytics
9
Real-time tracking
10
Competitor analysis
Not Rated
Role-based user permissions & privileges
9
Mobile access
10