Still the gold standard.
June 07, 2016

Still the gold standard.

F. Flobo Boyce | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite Pro

We currently use Hootsuite Pro to manage and schedule our social media posts from Facebook, Twitter, and LinkedIn. Though Human Resources has access to these accounts, it's usually the marketing department that are the working custodians of these platforms. It's been a help to us, especially on nights and weekend posting as well as re-posting older content.
  • Organize Social Media Content
  • Able to post to many accounts at once
  • Weekly analytic email
  • While novel, the analytic reports can go more in depth
  • Instagram functionality continues to be wonky (due to IG's closed API)
  • Dashboard panel can become cluttered
1 - As content strategist and specialist, I'm the only active user of Hootsuite at my organization. I'm tasked with "feeding the social media beast," allowing fresh content to flow through our digital channels. Our mission is to curate interesting posts, publish our press releases, and incite engaging discourse through our content.
  • Less time is spent scheduling posts
  • Being able to copy/syndicate content on multiple platforms is a plus
Hootsuite is a (relatively) inexpensive social media monitoring tool that is an essential tool for individuals and small businesses. It's cost continues to be it's star feature, as they are admittedly more robust programs out there that essentially performs Hootsuite's functions (and more, if taking analytics and other features into account).

Hootsuite Feature Ratings

Sentiment analysis
5
Broad channel coverage
9
Content planning and scheduling
10
Audience targeting
9
Content optimization
8
Workflow management
8
Automated routing and prioritization
9
Customer interaction histories
7
Bulk actions
10
Lead generation
6
Content marketing
7
Paid media management
6
Campaigns and promotions
7
Twitter
10
Facebook
10
LinkedIn
10
Google+
6
Instagram
3
Pinterest
4
YouTube
8
Campaign success analytics
8
Real-time tracking
9
Competitor analysis
9
Role-based user permissions & privileges
10
Mobile access
8