Overall Satisfaction with Hootsuite Pro
We currently use Hootsuite Pro to manage and schedule our social media posts from Facebook, Twitter, and LinkedIn. Though Human Resources has access to these accounts, it's usually the marketing department that are the working custodians of these platforms. It's been a help to us, especially on nights and weekend posting as well as re-posting older content.
1 - As content strategist and specialist, I'm the only active user of Hootsuite at my organization. I'm tasked with "feeding the social media beast," allowing fresh content to flow through our digital channels. Our mission is to curate interesting posts, publish our press releases, and incite engaging discourse through our content.
- Less time is spent scheduling posts
- Being able to copy/syndicate content on multiple platforms is a plus
Hootsuite is a (relatively) inexpensive social media monitoring tool that is an essential tool for individuals and small businesses. It's cost continues to be it's star feature, as they are admittedly more robust programs out there that essentially performs Hootsuite's functions (and more, if taking analytics and other features into account).