Item: Hootsuite
Rating: 8
Author: F. Flobo Boyce

Overall Satisfaction with Hootsuite Pro

Use Cases and Deployment Scope

We currently use Hootsuite Pro to manage and schedule our social media posts from Facebook, Twitter, and LinkedIn. Though Human Resources has access to these accounts, it's usually the marketing department that are the working custodians of these platforms. It's been a help to us, especially on nights and weekend posting as well as re-posting older content.

Pros and Cons

Pros

Organize Social Media Content
Able to post to many accounts at once
Weekly analytic email

Cons

While novel, the analytic reports can go more in depth
Instagram functionality continues to be wonky (due to IG's closed API)
Dashboard panel can become cluttered

Users and Roles

1 - As content strategist and specialist, I'm the only active user of Hootsuite at my organization. I'm tasked with "feeding the social media beast," allowing fresh content to flow through our digital channels. Our mission is to curate interesting posts, publish our press releases, and incite engaging discourse through our content.

Return on Investment

Less time is spent scheduling posts
Being able to copy/syndicate content on multiple platforms is a plus

Likelihood to Recommend

Hootsuite is a (relatively) inexpensive social media monitoring tool that is an essential tool for individuals and small businesses. It's cost continues to be it's star feature, as they are admittedly more robust programs out there that essentially performs Hootsuite's functions (and more, if taking analytics and other features into account).

Hootsuite Feature Ratings

Comments

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Still the gold standard.

Software Version