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HubSpot: You need to try it if you care about engaging customers.
Updated March 18, 2015

HubSpot: You need to try it if you care about engaging customers.

Matthew Desilet | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Modules Used

  • Email Marketing
  • Social Inbox
  • Design
  • Web analytics

Overall Satisfaction with HubSpot

HubSpot is a tool that OnHand uses on a daily basis, and acts as sort of a hub for our B2B and B2C engagement. As a consumer product company, we have the challenge of creating content and delivering to different audiences. HubSpot allows us to segment and personify our work so as to eliminate the "BS" and deliver our message consistently, with human touch.
  • Email Marketing & design: It is simply the best way to create and deliver custom content to people that you need to reach.
  • Design work (web): The design suite in HubSpot is as powerful as your designers, yet easy to use for someone with limited experience. The capacities are very user friendly and customizable.
  • Analytics/ "Hubspotification": Ok, ok, that's not a word. Seriously though, what this tool lets you do to your site to be user friendly and data rich is amazing given the price and ease of use.
  • Training and customer service: HubSpot is like being at a great university. If you slack and drink the whole time, the results can be average at best. If you take the time to learn and collaborate with the minds at work; you will unlock something seriously powerful for your company. This is not an overstatement.
  • I would like to see the CRM platform grow and become more customizable. This could be a game changer, but as it is brand new it's still too green for our sales team.
  • I would like to see an extended time on some of the consulting. It is by no means too short, it was just such a great experience that we want more of it!
  • I would like to see more customization on the webpage design side. While they do make usable templates for landing pages, it still feels a bit vanilla compared to our main site theme hosted elsewhere.
  • Lead conversion is faster and streamlined.
  • Contact and company information is much better organized
  • Personas allow us to get the correct info directly to the right people
  • Workflows make it possible to repossess valuable time that is used on contact follow up.
This just seemed like the smarter solution from a pricing, product and service standpoint. The content that HubSpot delivered prior to us signing up on Marketing (Ebooks, white papers, etc) really hooked us in. Many CO's tried to deliver us content to boost our understanding of Marketing but HubSpot's was the best, and they delivered from the demo to the day we went live. It shows that their special sauce is just that special.
ROI looks good and we shouldn't have any issues there. Some of the things that could make it more likely would be the building out of the CRM platform and improving on the UI in design and template creation. I would like to see optional (free) 1 on 1 design meetings and consults so we could improve some of our pre designed templates. Potentially some Adobe and Google drive interaction. Having a Quickbooks API would help on the CRM side.
I would clearly define your organizations relevant roles before diving too deep into HubSpot. There is a big playground out there and it is easy to have cross-contamination of roles. Be particular about the on-boarding process, and realize it does not happen over night. Another good point: do not, I repeat DO NOT skip all of the training and just dive into it because you "get inbound marketing". I promise you that you will be wasting valuable consulting time asking questions that you could answer with 5-10 minutes of your time on HubSpot Academy.

Using HubSpot

2 - Helpful to have design experience. We have been limited in not having designers, but don't have the money to add a person or to add consulting companies/ individuals. It is also great to have someone with an analytical, procedural mindset. This person will be able to make small but powerful improvements in your messaging. Finally, having someone with strong communication skills is really the "secret sauce" to making Hubspot worth the while. If you buy the tool and nobody at your organization can strongly communicate the message: you may have wasted your money. If this is an area where you struggle: I highly recommend taking extra consulting after the complimentary service. The people at Hubspot can make you much better at your job with very little time and investment.