Item: HubSpot Marketing Hub
Rating: 10
Author: Heather Sands

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

Our company uses HubSpot to generate, nurture, and track leads. Email campaigns are easily designed and implemented using HubSpot. To nurture leads, we utilize the application's workflows and can easily segment different types of customers based on specific attributes. We have also integrated HubSpot with Salesforce, so we can both track lead origin and pass that information through to Salesforce for more reporting. Until we started using HubSpot, we could not easily track a lead (including specific first point of contact) through to paying customer - and now we can!

Pros and Cons

Pros

The Salesforce sync is easy to setup and works very well with very little effort. Salesforce is one of the most popular CRMs on the market, and to be able to seamlessly integrate with it is a big plus.
HubSpot does a wonderful job tracking digital interactions with your customers. You can see all of that information and make marketing decisions based on it.

Cons

As an operations manager and the coordinator of the Salesforce sync, I would like to see even more levels of integration and to be able to use information from the Salesforce account object to trigger workflows in HubSpot, rather than needing to transfer the data to the Salesforce contact object.
It still takes me a little while to remember where to find things in HubSpot. I think the organization of information could be a little more intuitive.

Return on Investment

We are now able to follow the life of a customer from first point of contact through to paying customer.

Likelihood to Renew

We have only been using HubSpot for two months, but even in this short time, using it has made a significant positive impact on communication with leads and attracting viewers to our site. The insights into the effectiveness of our campaigns and our content has helped us to make better decisions.

Likelihood to Recommend

It is important to keep in mind the purpose of HubSpot and to not push beyond that scope; for example, because HubSpot workflows can trigger emails based on contact properties, our team started talking about using those workflows to send our existing customer base update emails. We realized it was better to utilize our CRM for that content and utilize HubSpot for the marketing content.

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