Best Marketing Platform I've Used Thus Far
February 26, 2015
Best Marketing Platform I've Used Thus Far
Score 10 out of 10
Vetted Review
Verified User
Software Version
Basic
Overall Satisfaction with HubSpot
HubSpot is being used at my organization in the marketing department only to support the marketing website and blog, outbound email marketing and all social media accounts associated with the company. It communicates with our sales department's CRM so that all efforts are integrated.
Pros
- It can integrate every single marketing channel you have so that all reporting, tracking and performance metrics are available in one place.
- It makes creating and sending an email extraordinarily simple, from the list of recipients to the creative.
- It allows lead-nurturing programs to be more effective because of the integration with CRMs.
- The HubSpot sales/support teams are extremely quick to respond and knowledgeable about the product -- I know I can reach out to them with a question and will get a helpful, useful response almost immediately.
Cons
- The "Reports" section is a bit hard to navigate/understand what you're seeing and where to start.
- The default view of a sent email is the list of recipients it went to rather than detailed metrics -- open rate, click-through rate, bounces, unsubscribes, etc. That is more useful to me than the recipients.
- The CRM integration is tricky and takes a lot of digging to make sure all systems are talking to each other correctly.
- My organization has only been using HubSpot for a year and I have only been using it for a couple of months, so the impact has yet to be seen.
- We hope it will lead to not only FASTER lead conversion, but more QUALIFIED lead conversion.
- It has definitely increased employee efficiency, as sending out a sophisticated marketing email campaign can take an hour instead of days or weeks.
MailChimp is an excellent, easy-to-use email service provider. I believe it is best for marketing newsletters. HubSpot is leaps and bounds better than every other platform I listed -- they are not at all user friendly, they are extremely complicated to learn how to use and have a great deal of bugs. ExactTarget is an email service provider trying to be like HubSpot and failing (in terms of automation and integration), Adestra makes it very difficult to send out just one simple email, and Lyris often sends emails to the wrong lists or doesn't send emails at all without the marketing user's knowledge until it is too late.
Comments
Please log in to join the conversation