HubSpot does everything I need, everything I want, and more!
Updated February 10, 2016

HubSpot does everything I need, everything I want, and more!

Shannon McNamara | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Basic

Overall Satisfaction with HubSpot

We use HubSpot mainly as a tool for the marketing department. However, as a startup we also have employees from sales, business development, and more involved with HubSpot. This is mainly because HubSpot does so much. For marketing, we can use HubSpot for blogs, emails, landing pages, etc. Business development can look at the analytics that HubSpot provides. Sales can see which contacts are opening the webinar emails, etc., that we send out. Really, the platform provides and does so much that even though it is for our marketing department, the entire company benefits from what HubSpot does as a service. We hope to incorporate other departments into HubSpot soon as well.
  • Landing Pages - incredibly easy to design, create, and publish.
  • Blogging tools - helps with keyword optimization and design.
  • Social Media - being able to post all social media things from one central platform is fantastic.
  • Customer service - always quick and helpful
  • Always room for more design options.
  • Honestly HubSpot does it all.
  • Very fast lead conversion
  • Ability for all marketing and sales employees to coordinate
  • Helps make social media and marketing clear and transparent
N/A as this is my first job out of college, since interning and working here I have only used HubSpot. Can't think of anything else that would measure up as some other programs (MailChimp, Salesforce, etc.) have different aspects of HubSpot, but HubSpot has all of these features combined into one platform.
Not that I can think of. Our company is a small startup, and even though we are small we still benefit greatly from everything that HubSpot has to offer. As we grow, HubSpot fits all of our needs and can completely manage and handle the new amount of customers and leads we are getting.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

5 - Marketing, Sales, and Business Development

Using HubSpot

I found it very easy to use - however some less technology-oriented people might need a bit of time to get up and running with it. But the HubSpot Academy has a plethora of very easy to watch and easy to understand videos that walk you through the platform and explain all of the best ways to use it.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Reviewing your inbound leads
  • Creating blog posts
  • Sending out emails
  • Certain layouts sometimes look confusing - I always go back to the 'old' layout
  • CRM takes some video-watching to get the hang of
  • Nothing is 'difficult', but some things require you watching training videos for you to get the full benefit of all of the features!
Yes - Very well! Notifications are great, and you are able to perform a lot of the same features on the mobile app as you are on the web. The only reason I really prefer the web is just because of the screen size - for writing blogs and emails, etc., I like to be able to preview what it looks like on a desktop from my laptop.