Item: HCL Unica
Rating: 7
Author: Myles Mckee

Overall Satisfaction with IBM Unica

Use Cases and Deployment Scope

We use IBM Unica to manage all of our email marketing campaigns and a large number of direct mail and telemarketing campaigns. We use the Distributed Marketing tool to allow our field employees to generate corporate compliant marketing emails to members and prospects.

Pros and Cons

Pros

Campaign and eMessage have proven to be well integrated and reliable tools for managing email campaigns.
Use of segments and templates in Campaign allows for easy use of recurring data selection processes.
eMessage features, such as the document editor, Global Suppression, and activity tracking, have been relatively reliable and easy to use.
Distributed Marketing tools is flexible in its application with lots of potential applications.

Cons

Integration of Distributed Marketing and IBM Scheduler with Campaign and eMessage still needs work.
Transporting projects betwen development, test, and production environments does not work well.
Distributed Marketing tool still seems to be immature, particularly data security mechanisms (XML documents that, when refreshed, require JVMs to be restarted).

Return on Investment

Increased capability in field email marketing
Faster turnaround time for campaign execution

Alternatives Considered

SAS DataFlux

Similar approach to data processing but different applications.

Likelihood to Renew

The tool works and we've already invested a great deal of time into it.

Likelihood to Recommend

Well-suited for email campaigns. Requires a decent investment of resources to install and develop user processes. Works relatively well for projects with short turnaround times in an environment where data is pulled from multiple sources.

Using IBM Unica

Support Headcount Required

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IBM Unica

Software Version

Modules Used