IBM Unica
Updated February 25, 2015

IBM Unica

Myles Mckee | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Modules Used

  • IBM Unica Campaign
  • Distributed Marketing

Overall Satisfaction with IBM Unica

We use IBM Unica to manage all of our email marketing campaigns and a large number of direct mail and telemarketing campaigns. We use the Distributed Marketing tool to allow our field employees to generate corporate compliant marketing emails to members and prospects.
  • Campaign and eMessage have proven to be well integrated and reliable tools for managing email campaigns.
  • Use of segments and templates in Campaign allows for easy use of recurring data selection processes.
  • eMessage features, such as the document editor, Global Suppression, and activity tracking, have been relatively reliable and easy to use.
  • Distributed Marketing tools is flexible in its application with lots of potential applications.
  • Integration of Distributed Marketing and IBM Scheduler with Campaign and eMessage still needs work.
  • Transporting projects betwen development, test, and production environments does not work well.
  • Distributed Marketing tool still seems to be immature, particularly data security mechanisms (XML documents that, when refreshed, require JVMs to be restarted).
  • Increased capability in field email marketing
  • Faster turnaround time for campaign execution
Similar approach to data processing but different applications.
The tool works and we've already invested a great deal of time into it.
Well-suited for email campaigns. Requires a decent investment of resources to install and develop user processes. Works relatively well for projects with short turnaround times in an environment where data is pulled from multiple sources.