Consider Infusionsoft as Your Ideal Marketing Automation Platform of Choice
December 21, 2017
Consider Infusionsoft as Your Ideal Marketing Automation Platform of Choice
Score 8 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Infusionsoft
After trying and using several different marketing automation systems, we decided to stick with Infusionsoft. We chose Infusionsoft because it was one of the few marketing automation platforms that met the greatest number of our business needs while being reasonable in pricing. It is currently being used by our sales and marketing department, and in the future will be utilized by client services to facilitate order processing/fulfillment.
- Automating email marketing campaigns.
- Making it very easy to prioritize contacts for sales teams based on the contact's activity and responsiveness.
- Provides email marketing, landing page creation and a CRM.
- There is a learning curve that someone new to Infusionsoft must go through, but they do provide good resources and training materials.
- It would be nice to have better integration with social media channels and tracking.
- The complexity of Infusionsoft can be a turn off to team members who are not very technical, but there are ways around that with good implementation and training.
- It has made email campaigns a lot easier.
- Email deliverability has improved.
- The CRM could be better streamlined for less technical users.
- acton, clickback and HubSpot
Infusionsoft offers some of the same features and options as the other systems but every system has its pros and cons. Infusionsoft worked best for our business model, while the other systems had technical constraints that hindered our ability to streamline our marketing efforts and automate as much of the processes as we could.