Item: Keap
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Infusionsoft is being used for marketing, landing pages, drip marketing, lead forms, and integration with Salesforce. The problems it is solving are entering demographics into Salesforce based on lead forms, capturing data for marketing on landing pages, getting more sales based on looky loos as they will be added to the drip marketing system and get them down the line when they are ready.

Pros and Cons

Drip Marketing
Landing Pages
Integration to CRM
Any forms

Mapping for drip marketing based on specific scenarios

Return on Investment

Huge ROI as it is a major marketing piece to your office.
Statistics when people engage based on landing pages and or what stage in the drip marketing system.
No negative impacts.

Alternatives Considered

I am not certain as infusionsoft is the only system I have used when it comes to this type of system.

Other Software Used

Salesforce App Cloud, ScheduleOnce

Likelihood to Recommend

When a new lead goes to your website and isn't ready to be contacted by your sales team, they are then added to a drip marketing system so they can be captured at a later date. We also have a lot of marketing events where we capture leads on paper and it gives us an easy way to enter them quickly into our CRM system. Creating those forms for your landing pages based on marketing you may be doing on social media and or SEO.

Great Marketing Tool

Software Version

Overall Satisfaction with Infusionsoft