Great tool for managing pay-per-click campaigns
December 14, 2017

Great tool for managing pay-per-click campaigns

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

ion interactive is being used to manage our pay-per-click campaigns for our university partners. We are using it in the Marketing Department for all of our clients. It helps us capture new leads, which one of our teams reach out to those leads.
  • The tool is simple to use
  • ion interactive makes updating several campaigns simple. Updating several templates is as simple as a few clicks.
  • ion interactive's support staff is quick to respond to any issues that may arise and are helpful.
  • The only con to using ion interactive is the UI is dated and some clickable icons are small.
  • ion interactive has had a positive impact on our business. We're able cut our costs and generate more highly-qualified leads.
We decided to stick with ion interactive because of legacy data saved in ion in addition to key features not found in competitors.
At our company, we utilize A/B testing to determine which variations perform better. Setting up and running tests is extremely simple.

Ion, by Rock Content Feature Ratings

Ideation
Not Rated
Content collaboration
Not Rated
Content hub
10
Forms / Gated content
10
Embedded CTAs
10
Content distribution
10
Content promotion
10
Content automation
Not Rated
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
10
Content performance analytics
9
Campaign optimization dashboard
10