Kia France & Kameleoon
February 02, 2022
Kia France & Kameleoon
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Kameleoon
We can actually say that
KIA uses Kameleoon on a daily basis as we always have experienced running on
our website. It is within KIA's digital department that we decide which
customisations to develop and prioritize, always in conjunction with the
Kameleoon teams who provide us with advice and ideas. It is important to us
that our use-cases provide usable results in order to improve lead generation
performance on the website and optimize the conversion rate. These are data
that we share with the other divisions of our organization and that allow us to
illustrate the actions taken by our department to achieve the expected
objectives.
KIA uses Kameleoon on a daily basis as we always have experienced running on
our website. It is within KIA's digital department that we decide which
customisations to develop and prioritize, always in conjunction with the
Kameleoon teams who provide us with advice and ideas. It is important to us
that our use-cases provide usable results in order to improve lead generation
performance on the website and optimize the conversion rate. These are data
that we share with the other divisions of our organization and that allow us to
illustrate the actions taken by our department to achieve the expected
objectives.
Pros
- The consulting dimension that Kameleoon offers through its teams is an important part of our relationship. We appreciate knowing that thanks to Kameleoon's know-how and experience, we'll have relevant use-case proposals to implement on our site, which are also in line with the automotive market. For example, with Kameleoon we made sure that an experiment aimed at increasing the number of leads generated on our website took into account the fact that the automotive buying journey takes time, so we adapted the experience to fit visitors over several weeks.
Cons
- For large personalizations, analyzing results can sometimes be complex and tedious. Kameleoon's teams will soon be setting up a condensed reporting that will allow us to analyze the performance of our customizations more quickly.
- The simulation possibilities in order to try the creations before we launch them live on the website.
- The relationship of trust that is established between the CSM and the client, giving advice, support, and reporting results in transparency.
- Segmentation possibilities, notably the predictive ones offered by the AI algorithms.
- Qualifying and multiplying our leads
Do you think Kameleoon delivers good value for the price?
Yes
Are you happy with Kameleoon's feature set?
Yes
Did Kameleoon live up to sales and marketing promises?
Yes
Did implementation of Kameleoon go as expected?
No
Would you buy Kameleoon again?
Yes
Comments
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