Item: Keap
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We have been using Keap for several years in our company in order to assist us with automating email marketing which is very important in saving time and costs. It lets us know where our customers and potential buyers came from and has a fairly robust tool kit built right in.

Pros and Cons

Automation which is key in saving us from headaches and having to spend extra time.
Letting us know exactly which campaigns are more successful than others by telling us where our customers are coming from.
Really great customer support that responds fairly quickly.

Setting up campaigns can be quite a difficult task at first due to the complexities of the software.
The massive learning curve is a huge undertaking and will cause your first campaigns to be underwhelming at first.
Group texting is something that we never got to work correctly so we decided to not use it.

Return on Investment

Keaps camapaign builder has been a great tool for us to use and once we finally figured out how to use it made our campaigns much easier
In the beginning, the ROI was not there for us as Keap has such a large learning curve and wanted to bring over our previous subscribers
We increased our subscriber count by an additional 30% the first year after switching to Keap.

Alternatives Considered

Bigin by Zoho CRM, SharpSpring from Constant Contact and ActiveCampaign

Out of all the products we use I feel like Keap is the most feature-rich and most robust with the most tools out of the gate which allowed us to customize our campaigns more than ever, this also came with added difficulty in using keap which is something most businesses need to keep in mind if considering Keap.

Key Insights

Do you think Keap delivers good value for the price?

Yes

Are you happy with Keap's feature set?

Yes

Did Keap live up to sales and marketing promises?

Yes

Did implementation of Keap go as expected?

Yes

Would you buy Keap again?

Yes

Other Software Used

Amazon CloudSearch, Salesforce Advertising Studio, Bigin by Zoho CRM, Zoho Campaigns, SharpSpring from Constant Contact, Trustpilot, Asana, Zoom, GoTo Meeting, BigCommerce, WordPress, Shopify, ActiveCampaign, NetSuite ERP, QuickBooks Online, Brex, Expensify, Azure Backup

Likelihood to Recommend

I would absolutely recommend Keap to a colleague if they are looking for a fairly robust tool to automate several aspects of their business, most importantly email campaign marketing which is a huge time sink if not done in an automated way. The support is great and I would recommend keap for that as well as the many onboarding videos they have which are actually very useful.

All in one tool for campaigns that is more feature robust than anything else we have tried

Software Version

Overall Satisfaction with Keap