Keap - Not For The Weak of Heart
February 22, 2022

Keap - Not For The Weak of Heart

John Tarr | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Infusionsoft by Keap

Overall Satisfaction with Keap

Marketing automation and CRM software. Lead tracking, lead nurturing, sales opportunity tracking, sales pipeline reporting, ROI by lead source, and more. Internal process automation email marketing landing page creation sales and marketing team management dashboard and reporting automation.
  • Marketing automation
  • Lead nurturing
  • Opportunity tracking
  • User interface
  • Form builder
  • Training materials
  • Positive - a very powerful system for those who have the time to learn it at an excellent cost.
  • Negative - extremely difficult to inherit an account from someone else. Very difficult to reverse engineer systems.
  • Negative - very steep learning curve.
Keap is a cost-effective, powerful CRM and marketing automation tool for those who have the time and resources to learn all of its intricacies. For any other system, you will be paying for a better user interface, better reporting and visualizations, more intuitive everything, and an easier-to-learn tool. Keap has the capabilities to handle the most complex business systems and situations if you have the patience to learn how to mold Keap to your liking.

Do you think Keap delivers good value for the price?

Yes

Are you happy with Keap's feature set?

Yes

Did Keap live up to sales and marketing promises?

No

Did implementation of Keap go as expected?

No

Would you buy Keap again?

No

Well suited for the extremely budget-conscious small business. Not well suited for enterprise companies, large sales teams, or users who are used to the simpler marketing system interfaces like Mailchimp or CRM systems like Salesforce, or HubSpot.

Keap Feature Ratings

Landing pages
2
Mobile optimization
2
Email deliverability reporting
5
List management
4
Lead nurturing automation
8
Lead scoring and grading
2
Data quality management
1
Automated sales alerts and tasks
8
Calendaring
1
Standard reports
1
Custom reports
1
API
1
Role-based workflow & approvals
3
Customizability
2