Great Tool, But Lacks in Areas That Will Help Our Business Grow
December 10, 2022

Great Tool, But Lacks in Areas That Will Help Our Business Grow

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing

We monitor performance and publish our posts through Khoros Marketing. We are able to create test and learns to really see what our audience is liking and what they are not liking. However, there are many features that Khoros Marketing does not have to offer that other major social tools have. I hope Khoros Marketing becomes modern and makes updates.
  • Publishing Interface
  • Measuring Performance (despite data lag)
  • Dashboards are user-friendly
  • Monitor Sentiment
  • Monitor Reach across all platforms
  • Monitor other competitors / alike competitors on their posts KPIs (Sprinklr has all of the above)
We are beginning to work through this as we speak.
I currently do not feel supported in this area.
There is a lot of improvements that Khoros Marketing hopefully can begin to get.

Do you think Khoros Marketing delivers good value for the price?

No

Are you happy with Khoros Marketing's feature set?

No

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

No

  • Sentiment
We need major updates to the analytics portion.
Khoros Marketing is well suited to publishing content on all platforms, however, the dashboards, data lags, and competitor analysis needs a major uplift so that Khoros Marketing doesn't fall behind what other brands are doing.

Khoros Marketing Feature Ratings

Boolean keyword searches
8
Filtering out noise/spam
4
Sentiment analysis
10
Broad channel coverage
8
Content planning and scheduling
2
Audience targeting
8
Workflow management
5
Automated routing and prioritization
5
Customer interaction histories
5
Bulk actions
5
Lead generation
5
Content marketing
5
Campaigns and promotions
5
Twitter
4
Facebook
4
LinkedIn
4
Instagram
4
Pinterest
4
Campaign success analytics
8
Real-time tracking
10
Competitor analysis
10
Role-based user permissions & privileges
5
Mobile access
5