Great experience and customer support, room for more features
Updated October 16, 2023

Great experience and customer support, room for more features

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing

Social Media posting for around 160 channels. Khoros helps us with scheduling content, managing multiple accounts from one place, handling crises, and gathering analytics for a better decision making. The most useful feature is the possibility to get analytics that help our communication manager to take informed decisions based on relevant KPI.

Pros

  • Posting/scheduling
  • Analytics
  • Trainings

Cons

  • Add more functionalities/platforms
  • Facilitated auditing process
Khoros allowed the company to improve social media monitoring/auditing with the analytics. This helped to take informed decisions and advance with a more streamlined strategy. We also upskilled many users via training provided by Khoros team, and quickly reacted to crisis situations thanks to the features offered by the tool.
not used for this purpose
High scalability, but in our organization, it has been difficult to get traction from >40% of the teams (especially those that were not fluent in the English language). This makes the overall impact of Khoros diluted

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Social Media Management go as expected?

No

Would you buy Khoros Social Media Management again?

Yes

Good integration
Well suited for teams that have multiple accounts to manage for the same brand. Less suited for teams that have one or two accounts to manage and lack familiarity with social media tools (they are difficult to turn into heavy users). Another limitation is for teams located in Asia, as many platforms from that region are not covered by Khoros.

Khoros Social Media Management Feature Ratings

7.0
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
7
8.3
Content planning and scheduling
9
Audience targeting
8
Workflow management
8
9.0
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
9
8.0
Lead generation
Not Rated
Content marketing
7
Campaigns and promotions
9
6.2
Twitter
1
Facebook
9
LinkedIn
9
Instagram
7
Pinterest
5
8.0
Campaign success analytics
8
Real-time tracking
Not Rated
Competitor analysis
Not Rated
9.0
Role-based user permissions & privileges
9
Mobile access
Not Rated

Comments

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