Great Option for eCommerce Brands
Overall Satisfaction with Klaviyo
Our digital marketing team leverages Klaviyo for our eCommerce clients in order to help them maximize their owned-channel revenue through customized, personalized, and automated email marketing flows through the Klaviyo platform. Klaviyo offers a robust set of automation tools, including abandoned cart, browse abandonment, and welcome series automation, that are must-haves for eCommerce marketers at online retailers of any size.
Pros
- Automation
- eCommerce platform integrations
- Reporting
- Form generation
Cons
- Pricing
- Advanced functionality can be harder for beginners to leverage.
- Support through non-partner channels can be slow.
- Increased abandoned cart recovery.
- Measurable ROI
- Improved efficiencies to save time.
Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I can't think of a better option for eCommerce brands doing between $1MM-$50MM in online revenue.
100,000 to 250,000
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