Great Option for eCommerce Brands
Anonymous | TrustRadius Reviewer
April 22, 2020

Great Option for eCommerce Brands

Score 10 out of 10
Vetted Review
Review Source

Overall Satisfaction with Klaviyo

Our digital marketing team leverages Klaviyo for our eCommerce clients in order to help them maximize their owned-channel revenue through customized, personalized, and automated email marketing flows through the Klaviyo platform. Klaviyo offers a robust set of automation tools, including abandoned cart, browse abandonment, and welcome series automation, that are must-haves for eCommerce marketers at online retailers of any size.
  • Automation
  • eCommerce platform integrations
  • Reporting
  • Form generation
  • Pricing
  • Advanced functionality can be harder for beginners to leverage.
  • Support through non-partner channels can be slow.
  • Increased abandoned cart recovery.
  • Measurable ROI
  • Improved efficiencies to save time.
Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I can't think of a better option for eCommerce brands doing between $1MM-$50MM in online revenue.
Klaviyo is great for smaller and mid-level eCommerce stores, and offers functionality and features closer to that of enterprise-level software for pricing closer to that of entry-level competitors like Mailchimp and AWeber. It's pricier, yes, but the features pay for themselves. Our agency's own email marketing is done through Klaviyo and it's our most frequently-recommended software. If you need a beefier solution within an all-encompassing ecosystem, Emarsys, Salesforce, or Adobe might make more sense for your specific storefront.

Klaviyo Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing
7
Dashboards
10
Standard reports
10
API
10