Navigating Linkedin with Navigator
March 01, 2018

Navigating Linkedin with Navigator

Cameron Walker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

Linkedin Sales Navigator is being used by our new business and account management sales members. As an account manager, it has been very helpful in identifying additional stakeholder contacts in current accounts, which has led to sales opportunities. Our new business sales reps have been able to find decision makers within prospects resulting in more deals.

Pros

  • It is a very user-friendly and intuitive sales tool. I can quickly navigate and find what I am looking for.
  • I find the lead recommendations very helpful in case there's someone of importance I miss or am unaware works within the same organization.
  • It is invaluable for pre-call research and account planning.

Cons

  • The tool provides very few emails/contact information. You must be connected to the user to view them and they are usually personal emails, not corporate. This forces you to use their InMail service.
  • The SFDC integration for Sales Navigator does not support uploading of LinkedIn biographic or member intelligence to SFDC to assist with segmentation of accounts.
  • Company profiles lack organizational structure information to assist in penetrating an account/company.
  • It has helped me stay up to date on client contact information
  • I get real time intelligence via Linkedin updates for key target accounts
  • I now get quality leads much quicker and with increased efficiency
Linkedin Sales Navigator has allowed me to access company contact information and analytical data. This has led to more personal connections and leads generated. InsideView is great for industry information and org chart hierarchy, but I found the data to be inaccurate in some cases. Also, there is no messaging service to directly contact someone.
InsideView, Salesforce CPQ (formerly SteelBrick)
Sales Navigator should be viewed as more of a social selling tool rather than a true sales intelligence platform. That being said, its search capabilities cannot be beaten and it's great for lead generation. I would recommend this to any sales organization looking to create new connections and build on relationships with current accounts.

LinkedIn Sales Navigator Feature Ratings

7.8
Advanced search
6
Identification of new leads
10
List quality
8
List upload/download
7
Ideal customer targeting
9
Load time/data access
7
6.0
Contact information
5
Company information
6
Industry information
7
7.4
Lead qualification process
9
Smart lists and recommendations
10
Salesforce integration
5
Company/business profiles
7
Alerts and reminders
6
Data hygiene
6
Automatic data refresh
7
Tags
9
Filters and segmentation
8
7.5
Sales email templates
9
Append emails to records
6

Comments

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