A must have for B2B Sales
March 05, 2018

A must have for B2B Sales

Edgars Boitmanis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

All client-facing employees in my SaaS company have LinkedIn Sales Navigator. It provides an enormous benefit to find the relevant people within our target accounts. Our outbound prospecting is completely dependant on LinkedIn Sales Navigator. It immediately allows us to go the right people and avoid lengthy attempts to get introductions. It is the best directory of employees in the whole world.
  • Great Search Features. There are so many search criteria to chose from. Ensuring that you find the most relevant people to you.
  • Ability to Save as a Lead both people and accounts. This way you can build your own CRM in Sales Navigator, that is updated by your prospects themselves.
  • 30 InMails a month are great.
  • Tracking prospect moves from one compnay to another.
  • I wish the Saved Searches to work more properly. Maybe I have set it up wrong, but it never gives me any updates.
  • Sometimes, I have to jump between LinkedIn and the Sales Navigator interface, which is a bit annoying. For example, if I want to send a LinkedIn message to one of my connections, I can't do it from Sales Navigator directly.
  • I wish it would allow easier integrations with 3rd party tools. It is a hassle to move data to my CRM.
  • Better Data Accuracy in CRM
  • Ability to better identify main decision makers within organisation
  • Inside View
Much better data quality, because it is reported by people themselves. However, data exporting capabilities are almost non-existent in Sales Navigator, compared to Inside View.
In B2B sales LinkedIn Sales Navigator is a must.

LinkedIn Sales Navigator Feature Ratings

Advanced search
9
Identification of new leads
9
List quality
8
List upload/download
1
Ideal customer targeting
9
Load time/data access
9
Contact information
7
Company information
10
Lead qualification process
Not Rated
Smart lists and recommendations
8
Salesforce integration
2
Company/business profiles
10
Alerts and reminders
9
Data hygiene
9
Automatic data refresh
2
Tags
9
Filters and segmentation
10
Append emails to records
2