LinkedIn Sales Navigator - Sales Leadership Review
January 04, 2019
LinkedIn Sales Navigator - Sales Leadership Review
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Sales Navigator
LinkedIn Sales Navigator is currently used by any AE in the Qualtrics organization. We use this to build profiles on individuals and companies we are trying to sell into. Other areas of LinkedIn are leveraged by the whole company (Recruiter, LinkedIn general, etc.) Navigator is used by sales. I've had the most success building leads based on on the company and then set up alerts to trigger when they have activity. I have the most success seeing contacts leave and move to a new company. These have typically been Qualtrics customers who then make the purchase at their new organization.
- Organization of leads/contacts.
- Territory planning for sales.
- Accurate data to understand a company structure. Understanding the hierarchy.
- UI needs improvement.
- Making Navigator and the main LinkedIn operate the same.
- The inbox for private messaging needs to move over to the main inbox.
- I'm not sure the ROI. We have a Sales Operations team that is always evaluating the effect of this software.
LinkedIn is the necessary evil to doing business in SaaS. Navigator is ideal since it's built on top of the same platform. Almost everyone is familiar with LinkedIn in the business world, so it's a requirement for being able to source leads and find new contacts. I don't know of another marketplace for individuals that are this large.