Marketing Automation Workflows Perfected
April 24, 2014
Marketing Automation Workflows Perfected
Score 10 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
Marketo is an excellent B2B and even B2C platform. The API and Salesforce.com integration is simple and easy to implement. Marketo has the programming/workflow functionality our organization needed to leverage complex marketing automation and sales routing. It is a best-in-breed solution that I would recommend to anyone seriously looking into a marketing automation system.
- Workflow Automation
- List Segmentations
- Program/Campaign Management
- On boarding and Training for new user groups
- Clear Lead Routing
- Defined ROI
- Better Program management
Marketo continues to dominate in relevance and upward trajectory in the Marketing automation space.