Marketo Review
September 29, 2016

Marketo Review

Sarah Cornelius | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Marketo is used by our sales and marketing department for email marketing and analytics to drive leads and communicate with customers.
  • Detailed lead management
  • Integration with Salesforce
  • Do not need a technical background to use effectively
  • Slow to pull reports
  • Not a lot of flexibility in email and landing page templates
  • Community forum is difficult to navigate
  • Attract the right customers
  • Engage and grow customers over time
  • Measure marketing investment
Marketo has helped us achieve all of these goals, although it is sometimes slow and not particularly user-friendly.
Great for easy email sends and to pull analytics on email. However, our large database causes the system to run slowly very often. The new Email Insights dashboard is a good way to see a snapshot of email performance.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
3
Dynamic content
4
Ability to test dynamic content
4
Landing pages
5
A/B testing
3
Mobile optimization
5
Email deliverability reporting
7
List management
7
Triggered drip sequences
5
Lead nurturing
5
Lead scoring and grading
5
Data quality management
5
Automated sales alerts and tasks
5
Calendaring
2
Event/webinar marketing
5
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
5
Standard reports
5
Custom reports
5
API
Not Rated
Role-based workflow & approvals
5
Customizability
6
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated