Item: Adobe Marketo Engage
Rating: 5
Author: Sarah Cornelius

Use Cases and Deployment Scope

Marketo is used by our sales and marketing department for email marketing and analytics to drive leads and communicate with customers.

Pros and Cons

Detailed lead management
Integration with Salesforce
Do not need a technical background to use effectively

Slow to pull reports
Not a lot of flexibility in email and landing page templates
Community forum is difficult to navigate

Desired Outcomes

Attract the right customers
Engage and grow customers over time
Measure marketing investment

Marketo has helped us achieve all of these goals, although it is sometimes slow and not particularly user-friendly.

Number of Contacts (List Size)

1 to 5 million

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Great for easy email sends and to pull analytics on email. However, our large database causes the system to run slowly very often. The new Email Insights dashboard is a good way to see a snapshot of email performance.

Marketo Review

Software Version

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Desired Outcomes

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings