Marketo Review
September 29, 2016

Marketo Review

Sarah Cornelius | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Marketo is used by our sales and marketing department for email marketing and analytics to drive leads and communicate with customers.

Pros

  • Detailed lead management
  • Integration with Salesforce
  • Do not need a technical background to use effectively

Cons

  • Slow to pull reports
  • Not a lot of flexibility in email and landing page templates
  • Community forum is difficult to navigate
  • Attract the right customers
  • Engage and grow customers over time
  • Measure marketing investment
Marketo has helped us achieve all of these goals, although it is sometimes slow and not particularly user-friendly.
1 to 5 million
Both
Great for easy email sends and to pull analytics on email. However, our large database causes the system to run slowly very often. The new Email Insights dashboard is a good way to see a snapshot of email performance.

Adobe Marketo Engage Feature Ratings

4.8
WYSIWYG email editor
3
Dynamic content
4
Ability to test dynamic content
4
Landing pages
5
A/B testing
3
Mobile optimization
5
Email deliverability reporting
7
List management
7
Triggered drip sequences
5
5.0
Lead nurturing automation
5
Lead scoring and grading
5
Data quality management
5
Automated sales alerts and tasks
5
3.5
Calendaring
2
Event/webinar marketing
5
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
5.0
Dashboards
5
Standard reports
5
Custom reports
5
5.7
API
Not Rated
Role-based workflow & approvals
5
Customizability
6
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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