Overall Satisfaction with Marketo
Marketo is used by our sales and marketing department for email marketing and analytics to drive leads and communicate with customers.
- Detailed lead management
- Integration with Salesforce
- Do not need a technical background to use effectively
- Slow to pull reports
- Not a lot of flexibility in email and landing page templates
- Community forum is difficult to navigate
- Attract the right customers
- Engage and grow customers over time
- Measure marketing investment
Marketo has helped us achieve all of these goals, although it is sometimes slow and not particularly user-friendly.