Great product for MM & ENT
Updated May 17, 2018
Great product for MM & ENT
Score 8 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
[It's] Used mostly by the marketing team for sending marketing emails and campaigns, database management, and lead nurturing.
- Nurture
- Email campaigns
- Lead management
- CRM integration
- UI
- Speed
- Email and landing page editors
- Better support!!
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
The nurture streams you can create in Marketo is the exact reason why I favor Marketo over other marketing automation systems. Marketo makes it easy for you to create engagement programs to set up drip campaigns to deliver the right content to the right audience. This feature helps my team create and deliver great content to new prospects, customers, and partners.
1 to 5 million
Adobe Marketo Engage Feature Ratings
Using Marketo
100 - Marketing, Sales Ops
4 - Email marketing, knowledge of HTML/CSS, database strategy, nurture strategy
- Email marketing
- Marketing automation
- Lead nurture/engagement
- Marketing database management
- Custom subscription center
- Integration with content marketing vendor
- Database management
- Content AI
- ABM
- Web personalization
- Trigger campaigns are not reliable so it can cause slower lead conversion
- Tokens increase employee efficiency, but there are many limitations
- Not enough documentation for new products
Using Marketo
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | None |
- Setting up emails
- Setting up nurture streams/engagement programs
- Setting up Launchpoint integrations
- Setting up customized landing pages
- Limitations to tokens
- Troubleshooting smart campaigns
Yes - It's not responsive so I have a very hard time using the mobile version (not the app).