Recommended!
May 16, 2018

Recommended!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

It is used by the Marketing Operations team solely. We utilize it to run all of our marketing programs, from start to finish. It solves our company need for marketing automation.
  • It allows you to create detailed and fluid email marketing programs.
  • It allows you to create landing pages and forms to put on any website.
  • It is great for lead management.
  • It migrates well with many other platforms and softwares.
  • It is sometimes clunky.
  • It takes awhile to load lists sometimes.
  • Sometimes it is slow to use.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
To drive in new business and to keep the current customers happy and engaged. Our content is pushed well with the use of Marketo and leads to new pipeline development on a regular basis.
It is similar to Marketo but I find Marketo easier to use.
It's well suited at companies with well-structured marketing programs.

Adobe Marketo Engage Feature Ratings

Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
8
Mobile optimization
6
Email deliverability reporting
7
List management
9
Triggered drip sequences
7
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Event/webinar marketing
9
Dashboards
8
Standard reports
9
Custom reports
9
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
9