Marketo is awesome!
May 16, 2017
Marketo is awesome!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo helps us understand how prospects are interacting with our content. From a sales standpoint, it allows us to tailor our pitches to what is the most interesting to that specific prospect.
- You're able to see exactly what web pages your prospects are spending time on and how they come to your website.
- You can see if a prospect goes back to one web page often - which would show that it's a topic they're particularly interested in.
- Sometimes the info doesn't load fast enough - will take a few hours.
- Some glitches with salesforce - for example, if you convert a lead into an account you loose the Marketo activity for a day or two.
- Prospecting / New Business
I'm trying to book appointments with new or existing leads. Marketo helps by telling me when they've interacted with the website and how.
Not available