Marketo is killing the game!
May 16, 2017

Marketo is killing the game!

Thomas Dant | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo has done a fantastic job helping me put revenue on the board! It helps me be significantly more efficient by qualifying leads for me - reserving my time for conversations with interested potential clients instead of prospecting clients that may have no interest or relevancy with my product.
  • Automated leads
  • Descriptive information about the nature of their businesses
  • Insight into exactly how the prospect arrived at your material and what they actually looked at
  • More accurate depiction of how strong the qualified leads are
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
Our main goal in using Marketo is to increase the amount of demos we schedule by letting us know who is interested in our product without having to cold call the entire world. Increases in demos leads to increases in revenue and sales. Without Marketo, our organization could expect to have a significant decrease in the amount of real selling opportunities we experience on a day to day basis.
Marketo is perfect for the account exec that has too many appointments to run and not enough time to prospect - in the end, it probably cuts down your prospecting time by at least 75% while yielding the same amount of qualified opportunities (if not more)!

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
7
A/B testing
10
Mobile optimization
6
Email deliverability reporting
10
List management
8
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
6
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
8
Standard reports
9
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
5