Kind of a no-brainer
May 19, 2017
Kind of a no-brainer
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
Marketo is used as the backbone of our Marketing department. It handles all email campaigns, captures & processes our leads, provides reporting, and in some cases also hosts landing pages on our website. Its primary use is Marketing and Sales, though our engineering team also uses it a bit for product sign-ups as well.
- Email marketing - marketo provides a very powerful email template builder & editor, provides rich segmentation options, and gives us visibility into how those emails did.
- Automation - Marketo can be used to automate email sends, data updates, and sales alerts. It's a very malleable platform and can be set up to accomplish a huge number of tasks.
- CRM support - Marketo makes it a lot easier to work with Salesforce. Mass field changes, automatic updates based on activity happening, it takes a lot of the coding out of administering Salesforce. Granted, you do have to take the sync time into account for this particular use case.
- Ecosystem - EVERYONE supports Marketo. As Martech stacks get bigger and bigger, that's a huge benefit. You can connect it with apps for video, social, ABM, advertising and so much more.
- Slow - I've been on Marketo for six and a half years and it's always been a bit slow. Some queries take over a half hour to run, and you don't get much insight into how long anything might take. The 15-minute SFDC sync also can hold up certain tasks.
- Interface - the Marketo UI hasn't changed in something like a decade. I know there's a big change coming, but it still feels like I'm using something built in 2009.
- Additional Modules - Marketo Lead Management is where I've more or less lived for my entire professional career, and I'd heartily recommend it to anyone. The add-on modules, like Revenue Cycle Analytics, Real-Time Personalization, the calendar, and every other module I've tried have been either unimpressive or just a total waste of time.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Marketo is at the core of practically everything we do. I rely on it for all of our outbound communications, plus most of our lead processing and management. It handles both those tasks, as broad as they are, very well. There's often eight different ways to do any one thing in Marketo, which gives it a bit of a learning curve, but once you're used to it, it's easy to find exactly the right solution for each problem you come across.
I've used smaller alternatives, like Constant Contact and Act-On, and evaluated larger competitors like Pardot. Marketo worked both at my current and former company because it was always malleable enough to meet every requirement, and because the ecosystem was strong enough that I never felt like I'd be left out of some cool technology because it wasn't supported. Every little B2B start-up always supports Marketo and Salesforce first, meaning if you're using anything else, you can't really be at the cutting edge.
250,000 to 1 million