Marketo Works
Updated August 29, 2017
Marketo Works
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Primarily used by the Marketing department to generate leads. Additional usage by Support for product updates. Marketo allows the organization to automate and manage gated assets as well as events and engagement programs. We have recently begun a project to overhaul and optimize our instance as it has been deployed well over 6 years.
- Reporting on form submissions and web traffic, allows our organization to monitor the best plan for future marketing plans.
- Email builder 2.0. I was able to build and deploy responsive modules for a variety of different templates. With this function we are not simply using out of the box functionality but able to brand and make the emails our own.
- Program creation and management. It's rather easy to use the flow step builder in smart campaigns and filters in smart lists to get to the audience we are seeking.
- Open rate reporting. With the proliferation of quarantine and spam bots crawling emails there is no accurate way to analyze open rates any longer.
- Without additional add-ons the landing page templates once built are quite static. There is no way to customize without purchasing the rtp product.
- Related to my first point. The engagement scoring is worthless due to open rate contamination. Both open rates and clicks are being polluted by spam bots.
- Product Launches
- Upsell
- Lead Management
- Prospecting / New Business
Our company is looking to drive opportunities into the sales pipeline. As a revenue generating marketing tool, Marketo is used to inform, introduce and share product use cases and industry overviews to our prospects and customers. Unfortunately we still need to do most of our reporting from salesforce.com due to ease of use, users who have access and executive expectations.
HubSpot works for companies on a very tight budget. If you have the means to get Marketo it is recommended. There is so much more functionality and applications within Marketo that you enable you to find alternatives within the instance to make things work from out of the box to a customized feature and function.
250,000 to 1 million