Market leader, but needs to speed up improvements to stay that way
May 02, 2018

Market leader, but needs to speed up improvements to stay that way

Adam Marré | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with Marketo

It's being used across the whole organization. It is the source of truth for customer marketing efforts, resolving issues of multiple applications being used to email and actively contact customers.

Pros

  • Cloning repeatable email programs at scale
  • Showing the full path of sales and marketing attribution for a customer
  • Providing templates but also allowing full customization

Cons

  • Slow slow slow! Waiting for that spinning wheel costs me upwards of a half hour a day waiting for assets to load (I've tracked).
  • Organizing content requires an outside application to document common practices, for example, naming conventions. There is no prebuilt naming convention system to ensure everyone follows the same standards. That would be easy to implement, but they've gone the "you do it" approach.
  • Customer support can take days to address simple issues and fixes, which can be problematic if your Marketo instance is accidentally emailing customers due to bugs.
  • Product Launches
  • Lead Management
  • Prospecting / New Business
We use Marketo to increase sales, help onboard new customers, and retain current customers. Essentially all marketing efforts that surround email.
They are the market leader for a reason, their integrations are fully developed and they do the job well. Pardot and MailChimp suffer from lack of development in automation.
  • Great for repeatable and automated email marketing.
  • One-off sends can take a bit of time, unlike tools like MailChimp.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
1
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
6
Mobile optimization
1
Email deliverability reporting
2
List management
7
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
5
Automated sales alerts and tasks
5
Calendaring
6
Event/webinar marketing
10
Social sharing and campaigns
6
Social profile integration
10
Dashboards
6
Standard reports
6
Custom reports
6
API
6
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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