Market leader, but needs to speed up improvements to stay that way
May 02, 2018
Market leader, but needs to speed up improvements to stay that way
Score 7 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Marketo
It's being used across the whole organization. It is the source of truth for customer marketing efforts, resolving issues of multiple applications being used to email and actively contact customers.
- Cloning repeatable email programs at scale
- Showing the full path of sales and marketing attribution for a customer
- Providing templates but also allowing full customization
- Slow slow slow! Waiting for that spinning wheel costs me upwards of a half hour a day waiting for assets to load (I've tracked).
- Organizing content requires an outside application to document common practices, for example, naming conventions. There is no prebuilt naming convention system to ensure everyone follows the same standards. That would be easy to implement, but they've gone the "you do it" approach.
- Customer support can take days to address simple issues and fixes, which can be problematic if your Marketo instance is accidentally emailing customers due to bugs.
- Product Launches
- Lead Management
- Prospecting / New Business
We use Marketo to increase sales, help onboard new customers, and retain current customers. Essentially all marketing efforts that surround email.
More than 5 million