Overall Satisfaction with Marketo
It is being used to send constant emails via campaigns, and triggers within Salesforce. We originally bought it to use to send all of our follow-up emails, which helped us not have to hire a second person. It instantly helped us get our leads back on track, and helps with any issues they might not have reached out to us themselves about. It helps us with the day-to-day follow-ups once apps and quotes have been sent out. We don't have the time to physically reach out to everyone on a day-to-day basis.
- Campaigns: the triggers to data changes make campaigns easy. You can customize them so much it helps with speaking to each client.
- Analytics: if you use landing pages or forms it tracks the leads very accurately.
- Segmentation: it's very easy to customize everything based on any data point you currently track.
- Reports: they are way too generic and don't show detail like I would want. I need more customization on the current reports. I want to sort them by columns that aren't currently sortable.
- The user-friendliness isn't the best. Things don't necessarily make sense in terms of where they are located or how they are laid out.
- How-to guides: They are a little too basic, hard to really figure anything out with, and when you ask on the community forums you get insane workarounds with multiple steps.
- Product Launches
- Customer Service
- Lead Management
- Prospecting / New Business
We are trying to convert a lead that is interested in our services to actually sign up for one of our programs. We stay in constant contact with the prospects throughout the process, as we are a broker for certain services. We are matching up the lead to the company that will meet their financial needs. By staying in contact, we are able to either help them with the process, or fit them with another program if the first didn't meet their needs.
We have several URL's, and with Marketo we do not have to pay extra to track them, as they are all for our company, just industry-specific URL's. With HubSpot we would have paid for each site. My brother is a Marketo, HubSpot & Pardot partner, and with all of his experience with his clients in the different industries, he said that Marketo would be the best and that if we were going to try automation we should just go all in by using Marketo. We also rely on Salesforce for all of our data and the sync with Marketo is by far the best.
10,000 to 25,000