Marketo - Good Tool for Many Campaign Purposes
July 11, 2019
Marketo - Good Tool for Many Campaign Purposes
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is just being used in the marketing department right now. We use it for demand generation campaigns, general customer marketing emails, new product updates to customers, a prospect newsletter, and some one-off emails. We do not use Marketo for customer service, onboarding and similar emails at the moment. We just use it as a revenue generation tool.
- Creating and managing slightly complex email nurtures
- Connecting with Salesforce to pull in different segments/information for emails
- Personalization of emails
- Reporting still isn't stellar
- Templates are okay, but we hired a consultant to build us a more custom template
- Product Launches
- Upsell
- Cross-Sell
- Prospecting / New Business
We mostly use Marketo for prospecting and new business with targeted email campaigns. We are getting into more dynamic content with the next campaign we run.
We use it for cross-selling and upselling as well, but we are not as sophisticated as we could be. However, we do create unique audiences based on products a customer has or doesn't have.
Similarly, for customers with certain products, we pull that data externally and put that into Marketo to announce product launches or new software available.
We use it for cross-selling and upselling as well, but we are not as sophisticated as we could be. However, we do create unique audiences based on products a customer has or doesn't have.
Similarly, for customers with certain products, we pull that data externally and put that into Marketo to announce product launches or new software available.
I didn't select Marketo at this company, I am just a user. From what I have heard from others is that Marketo has a lot more control than other automation software in terms of tokens and setting up emails in a certain way. For a smaller company, they might want something less robust, but at our size we need to use many of the features that Marketo offers.
250,000 to 1 million