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Marketo from my point of view.
January 09, 2021

Marketo from my point of view.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Marketo is being used by our Marketing team to send emails, website forms, managing campaigns, and nurturing.
  • Email templates
  • Landing page templates
  • Email alerts
  • UI
  • Reporting
  • Bulk updating emails or landing pages
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We are looking to gain new customers and nurture existing ones in all categories.
100,000 to 250,000
B2B
Marketo is well suited for anyone who needs to manage campaigns and send emails. Marketo may not be suited for someone who wants to see web page activity reports per session vs per person as this information is only available on the contacts activity log if they make multiple visits.

Adobe Marketo Engage Feature Ratings

9.6
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
6.0
Dashboards
6
Standard reports
6
Custom reports
6
9.3
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated